Kylie Jenner’s business acumen and entrepreneurial spirit have led to several significant deals and projects. In 2019, she sold a majority stake in Kylie Cosmetics to beauty conglomerate Coty Inc. for $600 million, further solidifying her brand’s presence in the industry. Kylie’s ability to leverage her massive social media following and create a strong brand identity has been essential to the success and growth of Kylie Cosmetics.