3. Throughout his career, Lionel Messi has been involved in several significant deals and endorsements that have elevated his global stature. In 2017, he signed a lucrative contract extension with FC Barcelona, making him one of the highest-paid athletes in the world. Messi’s partnership with various brands like Adidas, Pepsi, and Huawei has further boosted his commercial appeal, making him a sought-after figure in the world of sports marketing. Notably, Messi’s loyalty to FC Barcelona has been a key factor in his iconic status at the club.