Last updated: August 2026
| Launched | July 21, 2008 |
| Headquarters | Mumbai, Maharashtra, India |
| Industry | Television Broadcasting / Media & Entertainment |
| Parent Company | JioStar (Reliance Industries, Viacom18 and Disney India joint venture) |
Colors TV is a leading Hindi-language general entertainment television channel in India, known for drama serials, reality shows and game shows. As a channel operating inside a much larger media conglomerate, its individual commercial value is not separately disclosed; it is best understood through its ownership history, reach and programming rather than a standalone net worth figure.
Early Life & Family
Colors TV launched on July 21, 2008, as part of Viacom18, an Indian joint venture originally formed between Paramount Global (then Viacom) and the Indian media group TV18 in 2007. The channel was positioned from the outset as a mass-audience Hindi general entertainment channel to compete with established players in the Indian television market.
Rise to Fame
The channel quickly built a large audience through a mix of reality formats, including editions of Bigg Boss, and popular drama serials, establishing itself among the top Hindi general entertainment channels in India within a few years of launch.
Career History
Ownership of Colors TV has changed over time. In January 2018, TV18 acquired Viacom’s majority stake in Viacom18, taking operational control of the venture. In 2024, Viacom18 combined with Disney’s Star India operations to form JioStar, a joint venture involving Reliance Industries, Viacom18 and Disney India, which now owns and operates Colors TV alongside a wide portfolio of Indian television channels and the streaming platform JioHotstar.
How They Built Their Wealth
Colors TV generates revenue primarily through advertising tied to its ratings performance and, historically, through subscription and syndication arrangements as part of the wider Viacom18 and now JioStar network. Its long-running reality and drama franchises have been central to sustaining advertiser interest and audience share over the channel’s history.
Colors TV remains one of India’s prominent Hindi general entertainment channels, now operating as part of JioStar, the joint venture formed from the 2024 merger of Reliance’s Viacom18 and Disney’s Star India television and streaming businesses.