Last updated: August 2026
| Launched | 2006, in Ann Arbor, Michigan |
| Hosts | AJ Harbinger and Johnny Dzubak |
| Genre | Self-improvement / social dynamics / personal development |
| Network / Platform | Independent podcast; SiriusXM radio segment from 2007; distributed on Apple Podcasts, Spotify and other platforms |
The Art of Charm is a long-running self-improvement podcast and coaching brand focused on communication, social dynamics and personal development. Founded in 2006, it has grown into one of the more established shows in its category, with hosts AJ Harbinger and Johnny Dzubak citing more than 250 million downloads. As a privately held media and coaching business, The Art of Charm does not publish revenue or valuation figures, so no reliable public net worth or valuation figure exists for the company.
Early Life & Family
The Art of Charm was launched in 2006 in Ann Arbor, Michigan, originally co-founded by AJ Harbinger and Jordan Harbinger. The pair built the show from a small operation, at one point broadcasting a companion segment during an off-peak overnight slot on SiriusXM starting in 2007, before growing it into a full-time coaching and media business.
Rise to Fame
The brand’s reputation grew through its weekly podcast episodes, typically running 20 to 60 minutes, covering topics such as confidence, communication and relationship-building. The show and its hosts have been featured in outlets including Forbes, The New York Times and Entrepreneur, and the founders have spoken at industry conferences, helping establish The Art of Charm as a recognizable name in the personal-development space.
Career History
AJ Harbinger and Jordan Harbinger ran The Art of Charm together from 2008 until 2018, when the two parted ways after a dispute over the direction and ownership of the company; Jordan Harbinger went on to launch his own separate show, The Jordan Harbinger Show. Following the split, Johnny Dzubak, who had worked with the company as a coach, stepped in as AJ Harbinger’s co-host. Under Harbinger and Dzubak, The Art of Charm has continued producing weekly episodes and running in-person “bootcamp” coaching programs for clients in Los Angeles.
How They Built Their Wealth
The Art of Charm generates revenue through a mix of podcast advertising, online courses, and in-person and virtual coaching programs, including its long-running bootcamps. As a privately held company, it does not disclose revenue, profit or valuation figures publicly, so no reliable net worth estimate exists for the business or its hosts based on this venture alone.