Morbid

Morbid: A True Crime Podcast is one of the most popular true crime podcasts in the world, hosted by Alaina Urquhart and her niece Ash Kelley. As a podcast, it does not have an independently audited net worth; publicly available estimates for what the show could be worth range roughly from $15 million to $20 million based on its audience size and advertising reach, though no single figure is officially confirmed.

Early Life & Family

Morbid is hosted by Alaina Urquhart, a former autopsy technician, and her niece Ash Kelley, a former hairdresser, who began recording the show together in Massachusetts before it grew into a full-time career for both.

Rise to Fame

The podcast launched on May 1, 2018, and built its following through detailed, well-researched coverage of true crime cases combined with the hosts’ casual, humor-inflected chemistry. It quickly became a fixture near the top of the Apple Podcasts and Spotify true crime charts.

Career History

Morbid is distributed by Wondery, a major podcast network, which has helped expand its advertising reach and cross-promotion with other true crime shows. Alaina Urquhart has also built a parallel career as an author, publishing her debut novel, The Butcher and the Wren, in 2022. The show has expanded into live events and branded merchandise, including a retail collaboration with Spencer’s.

How They Built Their Wealth

Morbid’s revenue comes from advertising and sponsorships tied to its large listener base, merchandise sales, live show ticket sales, and Patreon subscriptions offering bonus content to paying supporters. Industry estimates suggest the podcast could be worth in the range of $15 million to $20 million based on these combined revenue streams, though this figure is not independently confirmed.

From its start recording in 2018 to becoming one of the best-known true crime podcasts in the world, Morbid’s success reflects both Alaina Urquhart and Ash Kelley’s storytelling and the broader popularity of the true crime genre.