Money Guides
In-depth guides to how celebrity money really works: brands, deals, estates, endorsements and more.
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Where Royal Money Actually Comes From
Four separate pots, routinely reported as one. Three of them publish accounts, and the largest of…
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What Streaming Actually Pays Per Play
The per-stream rate that gets quoted everywhere does not exist. What exists is a revenue pool…
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Roles Turned Down: What Saying No Cost, and Why Most of Those Numbers Are Invented
Every famous rejected role comes with a confident figure attached. Almost none of them survives being…
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Bowie Bonds and the Business of Selling Your Own Future
In 1997 David Bowie turned his back catalogue into a tradable security. Everything that followed -…
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Child Stars and Money: The Coogan Law, the Trust Fund and What It Actually Protects
A child actor sued his parents in the 1930s and changed American law. Most of what…
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When There Is No Will: Five Fortunes Left Unplanned and What They Cost
Prince, Aretha Franklin, Bob Marley and Picasso all died without a valid will. The bill for…
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Athletes Who Earn Far More Off the Field Than On It
Introduction For many elite athletes, the money they are famous for earning is the smaller half…
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Celebrity Spirits Brands: What They Actually Sold For, and What Happened Next
Introduction In 2017 George Clooney sold a tequila brand he had started as a way to…
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Celebrity Beauty Brands: What They Are Really Worth, and What the Founders Actually Own
Introduction Celebrity beauty is where the largest personal fortunes of the last decade have actually been…
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The Biggest Backend Deals in Film History – and Why Net Profit Is Usually Worthless
Introduction The largest paydays in film history are almost never salaries. They are participations – a…
