3. In 2018, Canelo Alvarez signed a groundbreaking five-year, eleven-fight deal with streaming service DAZN, reportedly worth $365 million, making it one of the most lucrative contracts in sports history at the time. The deal emphasized Alvarez’s immense drawing power and marketability as a pay-per-view star. Alvarez’s partnership with DAZN has brought his fights to a global audience, further enhancing his reputation as a top-tier athlete.