Recently, Massimo Bottura has continued to maintain a strong presence in the culinary world. He has expanded his brand through various business ventures, including opening additional restaurants such as Franceschetta 58 and Gucci Osteria in Florence, Beverly Hills, and Tokyo. Bottura has also been involved in philanthropic efforts, such as founding Food for Soul, a non-profit organization aimed at combating food waste and hunger. Financial reports indicate that Bottura’s earnings come from multiple sources, including his restaurants, cookbooks, television appearances, and endorsements.