Last updated: August 2026
| Net Worth | Estimated $100,000 – $500,000 |
| Full Name | Sam Astley |
| Born | July 13, 1994, England |
| Nationality | English |
| Profession | Football Performance Analyst |
| Team/Club | Nottingham Forest (Head of First-Team Analysis) |
Sam Astley is an English football performance analyst, currently Head of First-Team Analysis at Nottingham Forest. He is not a professional player — his career has been built entirely on the analytics and coaching-support side of the game. No individually confirmed net worth figure has been published for him, so his wealth is estimated here at $100,000 to $500,000, based on typical earnings for a senior performance-analysis role at a Premier League or Championship club.
Early Life & Family
Sam Astley was born on July 13, 1994, in England. Detailed information about his early life and education is not widely published, but his career path shows he moved into football analytics from an early stage rather than pursuing a playing career.
Rise to Fame
Astley built his reputation over roughly nine years at Manchester City, working across the club’s academy performance analysis department, its loan-team performance analysis, and eventually the first-team performance analysis staff — giving him a rare, comprehensive view of analytics work at every level of one of the world’s best-resourced football clubs.
Career History
In October 2023, Nottingham Forest hired Astley away from Manchester City to become their Head of First-Team Analysis, as part of the club’s broader rebuild of its data and analysis department. In that role he is responsible for the video and data analysis work that supports Forest’s first-team coaching staff, covering opposition scouting, in-game analysis and player performance data.
How They Built Their Wealth
Astley’s income comes from his salaried role as a football club analyst, first at Manchester City and now at Nottingham Forest. Backroom analytics staff at Premier League and Championship clubs typically earn considerably less than players, with senior analyst roles commonly paying in the tens of thousands of pounds annually rather than the multi-million-pound sums associated with playing contracts. No specific net worth figure has been publicly confirmed for him, hence the hedged estimate above.
Sam Astley’s career reflects the growing importance of data and performance analysis behind the scenes in modern football, having worked his way from Manchester City’s academy system to a senior analysis role at Nottingham Forest.