How Much Are They Worth?
Celebrity fortunes, explained
How did Addison Rae build this fortune?
The answer unfolds through the career, earnings, deals and assets behind the headline estimate.
Before the fame
The background and early turning points that shaped Addison Rae’s route to prominence.
Addison Rae Easterling was born on October 6, 2000, in Lafayette, Louisiana, to parents Monty Lopez and Sheri Easterling, who later divorced; she has two younger brothers, Enzo and Lucas. She began competitive dancing at age six, training in ballet, jazz, and contemporary styles and competing nationally throughout her childhood. She attended Calvary Baptist Academy in Shreveport, Louisiana, where she was a cheerleader, before enrolling at Louisiana State University in the fall of 2019 to study broadcast journalism, according to Wikipedia.
Rae joined TikTok in July 2019, initially posting dance videos filmed in her dorm room and childhood bedroom. Her following crossed one million within months, and by November 2019 she had withdrawn from LSU to pursue content creation full time. She briefly joined the Hype House influencer collective in Los Angeles that December alongside Charli and Dixie D’Amelio, Chase Hudson, and other early TikTok stars, and signed with talent agency WME in January 2020, a deal that formalized her shift from viral dancer to full-time entertainment industry figure, per Wikipedia.
The breakthrough years
The career decisions and defining moments that turned recognition into sustained earning power.
Rae made her acting debut as the lead in Netflix’s “He’s All That,” a remake of the 1999 teen comedy “She’s All That,” released August 27, 2021. The film drew mixed to negative reviews from critics but performed strongly for the streamer, and Netflix followed its release by signing Rae to a multi-picture creative partnership covering both acting and producing, a deal Variety framed as evidence of her crossover appeal beyond social media, according to Variety.
What the work can earn
Reported pay, contracts, royalties and performance income reveal how the fortune was funded.
In August 2020, Forbes named Rae the highest-earning TikTok star in the world, estimating she made 5 million dollars in pretax income between June 2019 and June 2020, outearning rival Charli D’Amelio despite having tens of millions fewer followers at the time. Forbes attributed her earnings to brand sponsorships including a deal with American Eagle, her Spotify podcast with her mother, and the launch of Item Beauty, according to Forbes. She went on to win the Lifestyle Creator award at the 2021 Streamy Awards.
After releasing her debut studio album “Addison” on June 6, 2025, Rae earned her first Grammy nomination, for Best New Artist at the 68th Annual Grammy Awards, alongside nominees including Olivia Dean, Alex Warren, and KATSEYE. She performed as part of the Best New Artist tribute segment at the February 1, 2026, ceremony, though the award ultimately went to Olivia Dean, according to Grammy.com. The nomination marked a notable shift in critical reception, years after her earlier ventures into acting and music had drawn dismissive reviews.
The business beyond the main career
Endorsements, ownership interests and investments can keep compounding long after the initial breakthrough.
Beyond Item Beauty, Rae has built a broad endorsement portfolio spanning fashion and beauty, including earlier partnerships with American Eagle, Reebok, and L’Oreal, and more recently a face role for YSL Beauty and a Pandora jewelry campaign alongside musician Charli XCX. In August 2025 she partnered with Lucky Brand Jeans on the Addison Ultra Low Rise Flare, a denim collaboration that expanded in March 2026 with the Addison Ultra Short style, according to Wikipedia. She has also appeared in national advertising campaigns, including a Super Bowl LX commercial for Uber Eats alongside Bradley Cooper and Matthew McConaughey.
Rae co-founded the cosmetics brand Item Beauty with incubator Madeby Collective in August 2020, launching with a lineup that included mascara, jelly eyeshadow, and lip oil formulated without parabens or phthalates, according to WWD. The brand’s products, including its bestselling Lash Snack mascara, expanded into an exclusive retail partnership with Sephora and Sephora.com, extending it beyond its direct-to-consumer roots, according to Glossy. Sephora discontinued Item Beauty in January 2023, a setback for the brand even as Rae’s other ventures continued to grow, per PYMNTS.
Notable luxury item
A reported property or major asset offers a tangible glimpse of the wealth behind the public estimate.
Rae purchased a six-bedroom, 7.5-bathroom home in Tarzana, California, in 2019 for approximately 3 million dollars, after previously renting the roughly 6,399-square-foot property for about 17,500 dollars a month. The house sits on more than half an acre and includes an infinity pool, panoramic valley views, and a gourmet kitchen, according to Urban Splatter. The Tarzana property remains her primary known real estate holding.
Addison Rae’s estimated net worth
Public estimates vary because private contracts, investments, taxes and liabilities are not fully disclosed.
How this estimate is calculated
This estimate draws on Rae’s confirmed income streams: brand endorsements and sponsorships that Forbes identified as the largest share of her earnings, TikTok and social platform payouts from an audience of more than 88 million followers, acting income from projects including “He’s All That” and her Netflix creative partnership, and music royalties, touring, and streaming revenue following her 2025 album “Addison,” which reached number four on the Billboard 200. It also accounts for the loss of Item Beauty as a revenue source after Sephora discontinued the brand in 2023. Because her exact contract terms, touring grosses, and album royalties are not publicly disclosed, any total remains an estimate. Celebrity Net Worth, used here only as a secondary reference point, places her fortune at approximately 25 million dollars, while other trackers estimate a range closer to 15 to 25 million dollars.
In May 2020, Rae and tennis player Taylor Fritz won Nintendo’s Mario Tennis Aces “Stay at Home Slam” charity tournament, an event that paired celebrities with professional tennis players during the early coronavirus pandemic, directing a 1 million dollar prize to the childhood hunger nonprofit No Kid Hungry, according to GoNintendo. In the years since, she has spoken out in support of trans rights and reproductive rights, and has increasingly stepped back from sharing personal details online, saying the openness had left her feeling misunderstood, as her career has shifted toward music.
In March 2021, Rae appeared on “The Tonight Show” and performed eight viral TikTok dances while host Jimmy Fallon held up cards naming each trend, but the segment credited none of the dances’ original creators, most of whom were Black. The omission drew significant backlash and revived criticism that had already followed Rae over a 2020 dance called “Renegade,” created by teenager Jalaiah Harmon, which she and other white creators had popularized without acknowledging its origin. Fallon later hosted several of the uncredited creators on the show to address the criticism, according to CNN. The episode remains a frequently cited example in broader discussions about how TikTok dance trends, often created by Black creators, get credited once they cross into mainstream media.