Brent Austin Rivera was born on January 9, 1998, in Huntington Beach, California, and he still calls the city home today. He is of Mexican and Italian descent and grew up in a close-knit household with his parents, John and Laura Rivera, alongside two older brothers, Brice and Blake, and a younger sister, Alexa Brooke “Lexi” Rivera, who has since become a major social media personality in her own right. The family’s shared interest in performing and entertaining set the stage for Brent’s eventual career in front of a camera. Details on his upbringing and family are documented on his Wikipedia biography page.

Rivera began auditioning for commercials and local theater productions around the seventh grade, developing an early comfort with performing. He created a YouTube channel in August 2009 but did not begin uploading regularly until 2012, around the same time he started posting short comedic clips to Vine. His timing and delivery on the six-second video platform helped him build a following that would eventually approach 8 to 10 million Vine followers by the time the app shut down in 2016. When Vine folded, Rivera redirected his energy entirely into YouTube, a pivot that many of his fellow Vine-era creators also made. This early period is outlined on his Wikipedia page.

With Vine gone, Rivera leaned into longer-form YouTube sketches, vlogs, and challenge videos, steadily growing his subscriber base while also branching into scripted work. In 2017, he took the lead role and served as a producer on the YouTube Red comedy “Alexander IRL.” He followed that with a supporting role in the Brat series “Brobot” in 2018, a lead role across two seasons of the Hulu supernatural drama “Light as a Feather” from 2018 to 2019, and an appearance in Nickelodeon’s “Group Chat” in 2020. This stretch of scripted credits, layered on top of his social platform output, marked his transition from a viral short-form personality into a recognized multi-platform entertainer. His filmography is catalogued on Wikipedia.

Rivera’s YouTube channel has grown to more than 42 million subscribers and over 13 billion total views, according to figures cited on his Wikipedia biography. He is also listed on Forbes’ Top Creators tracker, which recorded roughly $13.7 million in creator earnings for Rivera as of June 2026, placing him among the highest-earning social media personalities that year. Beyond his own channel, he co-founded and serves as CEO of Amp Studios, a creator management and production company that, according to Adweek’s coverage of the company, has helped scale a roster of young digital talent into a combined audience of tens of millions. In 2021, he also launched the podcast “So Relatable,” extending his brand into audio content.

Rivera’s industry recognition includes a win at the 10th Streamy Awards in 2020, where he received a Creator Honor Award, as documented on his IMDb awards page. He was previously nominated in the Best in Lifestyle category at the 9th Streamy Awards, and was later nominated again in the Creator of the Year and Lifestyle categories. He also received a Teen Choice Award nomination for Choice Male Web Star in 2019. While he has not won a Teen Choice Award outright, the repeated nominations across both the Streamy Awards and Teen Choice Awards point to sustained industry-level recognition of his work over several years.

Rivera has a long history of brand partnerships dating back to his Vine and early YouTube days. In 2015, he participated in Coca-Cola’s “Make It Happy” campaign. In 2016, at age 18, he partnered with Hollister Co. on an anti-bullying campaign, producing an educational video paired with a peer-to-peer curriculum developed with clinical psychologist Dr. Joel Haber. According to the official PRWeb press release announcing the campaign, the curriculum was distributed to more than 20,000 schools across the United States and, for the first time for Hollister, the United Kingdom. More recently, his Forbes profile lists ongoing brand relationships with companies including Amazon Music, Hasbro, and Activision, reflecting his continued value to advertisers as his audience has matured alongside him.

Rivera’s most significant business venture is Amp Studios, which he co-founded in 2020 with business partner Max Levine and where he serves as CEO. The company operates as a talent incubator and production house for young creators, and its roster has included his sister Lexi Rivera, Ben Azelart, the Stokes Twins, Jeremy Hutchins, and Pierson, per Adweek’s reporting on the company’s growth strategy. On the consumer products side, Rivera launched the apparel brand Relatable in 2020, selling hoodies, T-shirts, and accessories under his own label, which maintains its own storefront and posts new drops through its official Relatable Apparel Instagram account. According to his Forbes profile, he also launched a snack food brand called Levels in 2025, selling corn and potato chips in flavors such as chili-lime and churro, expanding his ventures beyond apparel and media into packaged goods.

Rivera has remained based in his hometown of Huntington Beach, California throughout his career, a detail confirmed in his 2026 Forbes profile, which lists Huntington Beach as his current residence. He documented moving into a new home in the city on his own YouTube channel in a video titled “OUR NEW HOUSE!!”, published in March 2021. Beyond real estate, his major tangible assets are tied closely to his business operations, including his equity stake in Amp Studios and ownership of the Relatable apparel and Levels snack brands, both of which he owns and operates rather than simply endorsing.