How Much Are They Worth?
Celebrity fortunes, explained
How did Hailey Bieber build this fortune?
The answer unfolds through the career, earnings, deals and assets behind the headline estimate.
Before the fame
The background and early turning points that shaped Hailey Bieber’s route to prominence.
Hailey Bieber was born Hailey Rhode Baldwin on 22 November 1996 in Tucson, Arizona, and grew up largely in Los Angeles and Palm Beach County. She is the daughter of actor Stephen Baldwin and Brazilian graphic designer Kennya Baldwin (née Deodato), and niece of actor Alec Baldwin. Her maternal grandfather, Eumir Deodato, is a well-known Brazilian musician and composer. As a child she trained seriously as a ballet dancer, an early discipline that Forbes has noted shaped the poise she later carried into her modelling career.
Bieber began modelling in her early teens, signing with Ford Models and later booking her first major commercial campaign for French Connection in the winter of 2014, at the age of 17. She made her runway debut that October, walking for Topshop and Sonia Rykiel during New York Fashion Week, and quickly built a portfolio of editorial work while still establishing herself outside the shadow of her famous surname. Forbes has detailed her early trajectory, noting that she was booking work from her teenage years onward.
The breakthrough years
The career decisions and defining moments that turned recognition into sustained earning power.
The turning point in Bieber’s modelling career came in March 2016, when she signed with IMG Models, one of the industry’s most influential agencies. The move opened the door to campaigns for Guess, Ralph Lauren, Tommy Hilfiger, UGG and Shiseido’s bareMinerals, along with a 2019 global ambassador role for Levi’s. She featured in editorials for Vogue, Elle, Harper’s Bazaar and Teen Vogue across several international editions, cementing her position as one of the most in-demand faces of her generation, as recorded on her Wikipedia biography.
What the work can earn
Reported pay, contracts, royalties and performance income reveal how the fortune was funded.
Bieber’s most significant professional achievement to date is the meteoric rise of Rhode, the skincare brand she launched in June 2022, which reportedly generated 10 million US dollars in sales within its first 11 days on the market. By the fiscal year ending March 2025, Rhode’s revenue had reached 212 million US dollars, prompting The Hollywood Reporter to describe its trajectory as one of the fastest-growing beauty success stories in recent memory, culminating in its sale to e.l.f. Beauty.
Bieber’s crossover from modelling into entrepreneurship earned her formal industry recognition, including a place on the Forbes 30 Under 30 list in the Art and Style category in 2023, as confirmed on her Forbes profile. She was also named on the Maxim Hot 100 in 2017, and in 2025 she received Beauty Innovator of the Year honours from both the Daily Front Row and the Wall Street Journal’s Innovator Beauty Awards, a pair of accolades noted in her biographical record.
The business beyond the main career
Endorsements, ownership interests and investments can keep compounding long after the initial breakthrough.
Beyond Rhode, Bieber has maintained a busy roster of endorsement and ambassador deals, including partnerships with Guess, Ralph Lauren, Tommy Hilfiger, UGG, bareMinerals, Levi’s, Jimmy Choo and Saint Laurent, as catalogued on her Forbes profile. She also stepped into television between 2017 and 2019 as a co-host of TBS’s celebrity game show Drop the Mic, broadening her public profile beyond fashion and beauty.
Rhode, co-founded by Bieber alongside Michael D. Ratner and Lauren Ratner and named after her own middle name, launched on 15 June 2022 and quickly became known for products such as the Peptide Lip Treatment and its viral Lip Case phone accessory. The brand expanded into Sephora in 2025 before e.l.f. Beauty announced its acquisition on 28 May 2025, in a deal reported by CNBC as worth up to 1 billion US dollars, structured as roughly 800 million US dollars in cash and stock plus a further 200 million US dollars tied to future performance. The transaction completed in August 2025, and Bieber has stayed on as Chief Creative Officer and Head of Innovation for the brand, a role the Rhode company page confirms is ongoing.
Notable luxury item
A reported property or major asset offers a tangible glimpse of the wealth behind the public estimate.
Bieber’s primary residence with husband Justin Bieber is a property in La Quinta, California, purchased for a reported 16 million US dollars in a neighbourhood that also counts Kylie Jenner and Kris Jenner as residents, according to Us Weekly’s reporting on the purchase. The couple previously owned a lakefront property in Cambridge, Ontario, Canada, and have held other Los Angeles-area homes during their marriage as their real estate portfolio has evolved alongside their combined earnings.
Hailey Bieber’s estimated net worth
Public estimates vary because private contracts, investments, taxes and liabilities are not fully disclosed.
How this estimate is calculated
There is no single audited figure for Hailey Bieber’s personal net worth, so any estimate has to be built from the publicly reported pieces of her finances. Those pieces include roughly a decade of modelling fees and endorsement income from brands such as Levi’s, Guess and Saint Laurent, plus her earnings and ongoing salary as Chief Creative Officer of Rhode. The largest single factor is her co-founder equity in Rhode, which the Wall Street Journal detailed as part of a company sale valued at up to 1 billion US dollars, of which Bieber holds a minority stake alongside her co-founders rather than the full proceeds. Known real estate holdings, including the La Quinta property, are also factored in. As a secondary reference point, the aggregator Celebrity Net Worth separately estimates her net worth at around 300 million US dollars, a figure that broadly aligns with, but is not the sole basis for, the range calculated here.
Bieber has used her platform for causes beyond her own career, including donating the promotional payment she received for the ill-fated Fyre Festival to charity rather than keeping it, as Insider reported at the time. She has also been vocal in support of abortion rights, appearing in the “Bans Off Our Bodies” advertisement published in the New York Times in May 2022. In 2022 she publicly disclosed a health scare, a transient ischaemic attack caused by a patent foramen ovale that required heart surgery, and has since spoken candidly about the experience to raise awareness of stroke-like symptoms in young people.
Bieber has faced sustained online scrutiny over persistent rumours of a feud with fellow celebrity Selena Gomez, speculation that intensified across 2022 and 2023 and drew waves of harassment directed at both women from opposing fan communities. In April 2023 she issued a public statement describing herself as feeling “fragile” amid the ongoing rumours, reported at the time by Capital FM, and appealed for the speculation to stop. Separately, Rhode faced a trademark infringement claim from an unrelated fashion label of the same name within a week of its 2022 launch, though a judge denied the label’s request for a preliminary injunction, a dispute documented on the Rhode brand page.