Bad Bunny was born Benito Antonio Martínez Ocasio on 10 March 1994 in Bayamón, Puerto Rico, and raised in the Almirante Sur neighbourhood of Vega Baja. His father, Benito “Tito” Martínez, worked as a truck driver, and his mother, Lysaurie Ocasio Declet, was a schoolteacher. He studied audiovisual communication at the University of Puerto Rico at Arecibo and worked as a supermarket bagger while writing and recording music at night. His stage name grew out of a childhood photo of himself sulking in a rabbit costume, which he later used as the profile picture for the Twitter account where he first shared his songs, according to Wikipedia.

Bad Bunny uploaded his song “Diles” to SoundCloud on 25 January 2016, and its rapid online popularity caught the attention of producer and DJ Luian, who signed him to his label, Hear This Music, later that year. He followed it with “Soy Peor” in December 2016, which reached number 22 on Billboard’s Hot Latin Songs chart and established the moody, trap-influenced sound that set him apart from the reggaetón mainstream of the period, according to Wikipedia. He continued working his supermarket job for months after signing, releasing music independently online before labels outside Puerto Rico took serious notice.

His debut studio album, “X 100PRE,” arrived as a surprise release on Christmas Eve 2018 and was widely praised for its genre-hopping ambition, but it was his second album, “YHLQMDLG,” released in February 2020, that reset expectations for what a Spanish-language record could achieve commercially. It debuted at number two on the all-genre Billboard 200 with 179,000 equivalent album units, making it the highest-charting all-Spanish-language album in the chart’s history at the time, surpassing marks previously held by Shakira and Maná, according to Billboard. He followed it with “El Último Tour del Mundo” that November, which debuted at number one and became the first all-Spanish-language album ever to top the Billboard 200 outright.

“Un Verano Sin Ti,” released in May 2022, became the first predominantly Spanish-language album ever nominated for the Grammy Award for Album of the Year and won Best Música Urbana Album at the 2023 ceremony, while also standing as Spotify’s most-streamed album globally that year. He surpassed that run with “DeBÍ TiRAR MáS FOToS,” released in January 2025, which brought him six Grammy nominations, including the first time a Spanish-language artist had ever been nominated for Album, Record and Song of the Year in the same ceremony. At the 2026 Grammy Awards, the album won Album of the Year outright, making it the first entirely Spanish-language project ever to take music’s top honour, according to Variety.

Bad Bunny was Spotify’s most-streamed artist worldwide in 2020, 2021 and 2022, lost the top spot to Taylor Swift for two years, then reclaimed it in 2025 with 19.8 billion streams, becoming the first artist ever to top the platform’s annual Wrapped ranking four separate times, according to Spotify’s own Newsroom announcement. That standing helped fuel his selection to headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium on 8 February 2026, his second appearance on the Super Bowl stage after a guest slot during Shakira and Jennifer Lopez’s 2020 performance, according to the NFL’s official announcement.

Adidas has been Bad Bunny’s longest-running and most visible brand partnership, beginning in 2021 and expanding into a five-year creative collaboration that produced his own signature silhouette, the BadBo 1.0, which he debuted in an all-white colourway during the Super Bowl LX halftime show; the partnership was celebrated with a retrospective exhibition at the Museo de Arte de Puerto Rico featuring more than 115 previously unseen sneaker samples, according to Adidas’s own newsroom. In August 2020 he fronted Corona’s “La Vida Más Fina” campaign alongside Snoop Dogg, a push the brand described as an ode to its Hispanic heritage and one of its most prominent Latino-focused advertising efforts, according to Constellation Brands’ own press release.

Bad Bunny’s music, recording and management affairs run through Rimas Entertainment, the Puerto Rico-based company he has been signed to since early in his career. Rimas was originally capitalised by Venezuelan-born investor Rafael Ricardo Jiménez Dan, but a 2023 restructuring saw Sony Music take a minority stake and Bad Bunny’s manager, Noah Assad, move to take majority control, with Bad Bunny understood to hold an ownership interest of his own as part of that arrangement; the company’s overall valuation was put at more than 300 million dollars during the dealmaking, according to Billboard. Away from music, he co-founded the Japanese-inspired steakhouse Gekkō in Miami’s Brickell district in 2022 alongside restaurateur David Grutman, a venture that anchors a retail space refinanced for 23.5 million dollars in a 2026 loan, according to Miami New Times.

In January 2023, Bad Bunny paid 8.8 million dollars for a contemporary mansion above the Sunset Strip in Los Angeles’s Hollywood Hills, a roughly 7,300 square foot property on just over half an acre with eight bedrooms and seven bathrooms split between a main house and separate guest house. He added a second Hollywood Hills property in 2024, buying a smaller, more private home from singer Ariana Grande for approximately 8.3 million dollars, according to Hola. His primary residence is understood to remain in Puerto Rico, where he has spoken repeatedly and at length about his attachment to his home island, though no specific Puerto Rico property purchase has been documented with a public price the way his two Los Angeles homes have been.