Ultra Music Festival was founded in 1999 by Russell Faibisch and Alex Omes in Miami, Florida. Originally a one-day event held on Miami Beach, the festival has since grown into a multi-day, multi-venue event that attracts hundreds of thousands of attendees from around the world. Ultra’s success in Miami has led to the creation of the Ultra Worldwide brand, with events in various countries including South Africa, Brazil, Japan, and Australia, making it a global phenomenon in the EDM scene.