Beyond his fighti
ng career, Conor McGregor has ventured into the world of business with strategic deals and partnerships that have further cemented his status as a global brand. McGregor launched his own whiskey brand, Proper No. Twelve, which quickly gained popularity and became a significant player in the spirits industry. Additionally, his collaboration with various fashion labels and sponsorship deals with major companies have showcased his business acumen and ability to transcend his athletic achievements.