

How did Daniel Ricciardo build this fortune?
The answer unfolds through the career, earnings, deals and assets behind the headline estimate.
Before the fame
The background and early turning points that shaped Daniel Ricciardo’s route to prominence.
Daniel Joseph Ricciardo was born on July 1, 1989, in Perth, Western Australia. His father, Joe Ricciardo, an Italian immigrant, raced cars at a local amateur level and introduced his son to motorsport from an early age, taking him to karting tracks around Perth on weekends. Ricciardo has an older sister, Michelle. He has credited his working-class upbringing in the Perth suburb of Duncraig, and his father’s own unfulfilled racing ambitions, with shaping the work ethic that carried him through Australia’s junior karting scene and, eventually, to Europe.
Ricciardo climbed through Australian karting before moving to Europe for single-seater racing in the mid-2000s. He was signed to the Red Bull Junior Team in 2008, the same year he won the Formula Renault 2.0 West European Cup, and followed it with the British Formula 3 Championship title in 2009. A standout Formula One young-driver test at Jerez in December 2009 — where he set the fastest time of the three-day session — convinced Red Bull to fast-track him into a test and reserve role for 2010. He made his grand prix debut with HRT at the 2011 British Grand Prix, then moved to Scuderia Toro Rosso for 2012-2013, where his consistent performances against a highly rated teammate caught Red Bull’s attention and earned him a promotion to the senior team for 2014, replacing the retiring Mark Webber.
The breakthrough years
The career decisions and defining moments that turned recognition into sustained earning power.
Ricciardo’s rise culminated in a breakout 2014 season at Red Bull Racing, where he outscored four-time champion teammate Sebastian Vettel and won three grands prix in his first year with the senior team. He remained at Red Bull Racing through 2018, taking a total of seven wins there, including a memorable 2018 Monaco Grand Prix victory driving with a compromised engine. He then moved to Renault for 2019-2020, a switch widely reported at the time as one of the richest contracts on the grid, before joining McLaren for 2021-2022. His lone win for McLaren came at the 2021 Italian Grand Prix at Monza — the team’s first win since 2012 — taking his career total to eight grand prix victories. His McLaren spell ended early via a negotiated contract buyout at the close of 2022, after which he returned to the Red Bull family in a reserve and then race-seat capacity with Scuderia AlphaTauri, rebranded Visa Cash App RB (RB) for 2024. He was released by RB after the 2024 Singapore Grand Prix, with Liam Lawson taking over the seat for the final six rounds of the season, bringing his full-time F1 career to a close. In September 2025 Ricciardo confirmed he would not be returning to a race seat and joined Ford as a global brand ambassador for its Ford Racing and Raptor off-road performance division, a role that as of August 2026 does not involve Ford’s incoming Red Bull Powertrains F1 engine partnership.
What the work can earn
Reported pay, contracts, royalties and performance income reveal how the fortune was funded.
Ricciardo’s peak F1 earning years came during his 2019-2020 Renault contract and his subsequent time at McLaren, when press estimates put his combined salary and bonus package at well over $20 million annually, high enough to place him among Forbes’ world’s highest-paid athletes in 2020. His later seasons paid considerably less: reporting around his McLaren move indicated he accepted a significant pay cut from his Renault terms, and his final AlphaTauri/RB contract, as a driver returning from outside a top team, was reported to be far below his mid-career peak. Since retiring from racing, his income has shifted toward his Ford Racing ambassador role, wine and apparel royalties, and appearance fees, none of which have publicly disclosed values.
Across his F1 career, Ricciardo signed contracts with six teams. His most financially significant deal was the two-year Renault contract signed in 2018, reported by multiple outlets to be worth in the region of $20-35 million per season depending on bonus structure, making it one of the largest driver contracts of its era. His move to McLaren for 2021 reportedly came with a substantially reduced base salary compared to his Renault terms. When McLaren opted to end their partnership a year early ahead of the 2023 season to make room for Oscar Piastri, the two sides negotiated an exit settlement reported by multiple outlets to be in the region of $18 million. His final AlphaTauri/RB deals for 2023-2024 were reserve-and-reduced-rate arrangements typical of a driver rebuilding his grid position rather than commanding top-team money.
The business beyond the main career
Endorsements, ownership interests and investments can keep compounding long after the initial breakthrough.
Ricciardo built one of the more recognizable personal sponsorship portfolios in the paddock during his prime years, with deals reported to include GoPro, Beats by Dre, EA Sports, Optus, OKX, TAG Heuer, and Puma, the last stemming from his years wearing Puma racewear at Red Bull Racing. He has also partnered with Australian children’s charity Save the Children. Since retiring from competition, his most prominent commercial relationship is his global ambassador role with Ford Racing, announced in September 2025, which centers on the brand’s Raptor off-road performance lineup rather than F1.
Ricciardo’s best-documented business venture is DR3, a wine label launched in 2021 in partnership with Pernod Ricard-owned Australian winery St Hugo, named for his initials and his long-time racing number. Coverage of the partnership indicates Ricciardo collaborates closely with St Hugo’s winemaking team on blends and packaging as a brand partner, while St Hugo remains the winery of record. He has also built a lifestyle apparel label, first launched as Ric3 in 2018 and rebranded Enchante in 2021, which he has grown through limited-run pop-up stores in cities including Austin, New York, Las Vegas, and Melbourne rather than permanent retail. No reliable public source discloses Ricciardo’s equity stake or profit share in either venture, and no other business holdings are consistently documented across credible reporting.
Notable luxury item
A reported property or major asset offers a tangible glimpse of the wealth behind the public estimate.
Entertainment press outlets, including Hello!, have reported that Ricciardo owns a Monaco apartment (his primary residence during his F1 years, in the same building complex used by several fellow drivers), a home in the Los Angeles area, and property connections back to his native Perth. Reported purchase prices for these properties circulating in celebrity and lifestyle press are not confirmed by public land-registry filings, so this article does not repeat specific dollar figures for them. No reliable public record of a formal luxury car collection, art holdings, or other major asset class was located for this profile.
Daniel Ricciardo’s estimated net worth
Public estimates vary because private contracts, investments, taxes and liabilities are not fully disclosed.
How this estimate is calculated
This estimate is built primarily from over a decade of documented F1 driver salaries across six teams, reported contract and buyout values from Renault and McLaren, and Ricciardo’s ongoing commercial ventures in wine, apparel, and brand ambassador work. Aggregator site Celebrity Net Worth lists a comparable figure of $50 million, which this profile treats as a secondary cross-check rather than a primary source, since aggregator sites do not publish their underlying calculations. Some Australian “rich list” style outlets have circulated figures several times higher; those numbers are not corroborated by the F1-specific financial reporting this profile relies on and are treated with caution rather than adopted.
It is also worth distinguishing between Ricciardo’s gross career earnings and his actual net worth. A long F1 career generates a large headline salary total, but drivers typically pay significant sums out of that gross figure for management commissions, travel and performance staff, and taxes across multiple national jurisdictions, meaning realized personal wealth is reliably a fraction of career gross pay. Ricciardo’s net worth should be read in that context: a substantial fortune built from a long, well-paid F1 career and a handful of personal ventures, rather than a single-season windfall.
| Year | Milestone |
|---|---|
| 2011 | F1 debut with HRT; first steps into a paid grand prix seat |
| 2014 | Promoted to Red Bull Racing; first three grand prix wins |
| 2016-2018 | Peak Red Bull Racing years; among the sport’s most marketable drivers |
| 2019 | Signs richly reported multi-year Renault contract |
| 2021 | Wins Italian Grand Prix for McLaren; launches DR3 wine label with St Hugo |
| 2022 | McLaren exit via negotiated contract buyout |
| 2023 | Returns to grid with AlphaTauri, later rebranded RB |
| 2024 | Released by RB after Singapore Grand Prix; full-time F1 career ends |
| 2025 | Confirms retirement from racing; becomes Ford Racing global ambassador |
| 2026 | Continues Ford Racing ambassador role; wine and apparel ventures remain active |
Among drivers of his generation, Ricciardo’s earning trajectory sits below title-winning contemporaries like Lewis Hamilton or Max Verstappen, whose peak salaries and endorsement totals run many multiples higher, but broadly in line with other race-winning, non-champion drivers of the 2010s such as Mark Webber or Nico Hulkenberg. His commercial profile is unusually broad for a driver who never won a championship, driven by a personality-first fan following that has translated into apparel and beverage ventures most similarly ranked F1 drivers have not pursued. Wealth estimates for peers in this bracket are typically driven by long, well-paid F1 careers combined with personal brand ventures rather than championship-level paydays or team ownership stakes.
Sources and references
- Forbes — Ex-F1 Star Ricciardo Joins Ford Racing As Global Ambassador
- Formula1.com — Ricciardo announces new role a year on from F1 departure
- ESPN — Daniel Ricciardo confirms retirement from motor racing
- Sky Sports — Daniel Ricciardo’s RB exit confirmed as Liam Lawson gets seat
- PlanetF1 — Ricciardo agreed hefty pay cut for McLaren move
- Forbes — Daniel Ricciardo profile
- Sports Illustrated (SI.com) — How McLaren saved money by paying Ricciardo $18 million to leave
- Wine Spectator — Formula 1 Star Daniel Ricciardo Refuels with St Hugo Winery
- WWD — Daniel Ricciardo on His Enchante Clothing Line
- Hello! Magazine — F1 star Daniel Ricciardo’s property portfolio
- Celebrity Net Worth (secondary cross-check) — Daniel Ricciardo Net Worth
- Wikipedia — Daniel Ricciardo
- Motorsport Magazine Database — Daniel Ricciardo races, wins and teams
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